How Language Services Support HR

Ad Astra Blog Header How Language Services Support HR

In any company, good communication is key. 

And how can we ensure that when we deal with a multinational staff? 

Modern workforce is more diverse than ever, with bilingual, multilingual and LEP (Limited English Proficiency) employees. This is especially true in the USA, where international and multilingual teams are pretty common. 

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Where in the World is Karen Carragher?

Ad Astra Blog Where in the World is Karen Carragher?

We catch up with our Community Engagement Representative Karen about her recent 88 day journey around the globe! We get the full report from our globetrotting team member as she details her trips and the challenges and joys she faced as a deaf woman traveling numerous countries alone. Let’s get in to our piece, “Where in the world is Karen Carragher?”

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What are the Differences Between Simultaneous and Consecutive Interpretation?

Ad Astra Blog Header What are the Differences Between Simultaneous and Consecutive Interpretation

Interpreting has taken on an even more critical role since the pandemic and taken center stage in many of the political talks, negotiations and debates that so many of us follow on a daily basis.  

But did you know that there are distinct separations in the types of interpreting fields that interpreters find themselves in?  

In this piece we’ll explore the differences between community interpreting and non-community interpreting.  

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Localizing New Electric Vehicle Terminology in Emerging Markets

Ad Astra Blog Header How to localize new terminology in the emerging market of Electric Vehicles

Unless you’ve been living under a rock, you’ve probably noticed there are more electric vehicles around today than ever before. And, of course, this isn’t an accident.Rising concerns over the impact of fossil fuels and plummeting lithium-ion battery costs are driving the widespread adoption of electric vehicles (EVs) across the globe. Much of this shift is happening naturally, but some countries are taking a more aggressive approach.For example, the UK plans to end the sale of new petrol and diesel vehicles by 2030, and as time goes on, it’s likely more countries will follow suit.

Operational manuals, user guides, and product descriptions require special attention and careful proofreading to ensure you’re communicating your message correctly. At best, poorly translated text causes confusion or some awkward (but funny) phrasing, and at worst, it results in severe misuse of products.  

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Home Hardware Localization Tips and Tricks

Ad Astra Blog Header Home Hardware Localization Tips and Tricks

Whether you’re a DIY home enthusiast, a hardware supplier looking to go international, or a home hardware product manager, being able to share your hardware instructions in new markets is vital! 

Operational manuals, user guides, and product descriptions require special attention and careful proofreading to ensure you’re communicating your message correctly. At best, poorly translated text causes confusion or some awkward (but funny) phrasing, and at worst, it results in severe misuse of products.  

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How we help academic institutions with language accessibility

Ad Astra Blog Header How we help academic institutions with their accessibility

It’s critical that we as a nation support our college students that are English Learners (EL) and Deaf & Hard of Hearing (Deaf & HoH).According to the National Association for the Deaf, 1.3% of all currently enrolled college students are Deaf. A broader public school statistic from the National Center for Education Statistics puts some 10.4% (or 5.1 million students) in the category of students learning spoken English.

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What is the difference between community interpreting and non-community interpreting?

Ad Astra Blog Header What is the difference between community interpreting and non-community interpreting

Interpreting has taken on an even more critical role since the pandemic and taken center stage in many of the political talks, negotiations and debates that so many of us follow on a daily basis.  

But did you know that there are distinct separations in the types of interpreting fields that interpreters find themselves in?  

In this piece we’ll explore the differences between community interpreting and non-community interpreting.  

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Your Intro to Using OPI

Ad Astra blog Header Your Intro to Using OPI

Do you want to communicate with a client or patient that doesn’t speak your language? Then over the phone interpreting is just what you might need!Over-the-phone interpretation (OPI) is a remote interpretation service offered by language services providers to facilitate communication between parties who speak different languages through the form of a three-way call.In a modern, hyper-connected world, OPI is also commonly used by companies that seek to reach and retain multicultural customers.

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What’s the Difference Between Translation and Localization?

Ad Astra Blog

For most of human history, geography determined who you could form relationships with. Even if you weren’t locked in by mountain ranges or wholly dependent on living next to a water source for your survival, you could only access the people immediately around you at any given time. That couldn’t be more different from the world we live in today. Now, a total of five billion people use the internet to stay in touch with friends and conduct any number of other activities.

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How and Why To Localize Your SEO Materials

Ad Astra Blog Header How and Why To Localize Your SEO Materials

Suppose your product is a resounding success in your current market. You might be thinking, “my fellow Americans love my product, and I’ll bet people elsewhere will love it too”. You’re excited about international expansion, but first, you need to ready your website. So, how do you tailor your website to people who speak different languages and hail from other cultures? If you’ve pondered this question, you’re in the right place.  Our helpful guide will outline exactly how and why you should localize your SEO materials.

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