Video Game Localization
Ad Astra provides video game localization services to many incredible small gaming studios. Aside from loving gaming, we’re aware that there are endless nuances to video game localization, from graphic localization to ensuring the UX is effectively localized for the target audience.
In recent years the video game industry has become increasingly competitive, with most major titles offering a plethora of languages both for interface and voice over. For mobile games, it’s increasingly rare to see projects that don’t offer multiple languages and even have dedicated social media accounts for specific regions. Even smaller studios find a way to increase their language offering and try to provide their games in multiple languages. Now more than ever, it’s essential to take localization seriously in game development if companies hope to create a successful product.
When developing any game, it’s important to do market research on which regions in the world would find most use for your services. Although it might seem cost-effective to only offer the game in one language, you could be missing out on significant increases in revenue by offering fully localized, international versions of the service. Keep in mind the translation process doesn’t need to be excessively costly, especially if you decide to only tailor specific features of the app for international audiences. There is a lot of flexibility in this area, and we will make sure to create a plan that best suits your needs and the needs of your project.
Additionally, there is also the consideration in video game localization services of ensuring that all related game collateral is also translated. To complement your newly localized project, you will also be expected to provide localized social media and merchandise.
Reach out to us below to begin discussing your Video Game Localization Service needs. Including detailed information about the project and your desired outreach will significantly help us understand what the best plan of action is to bring the most success to your game.
